OUTSOURCED & WHITE LABEL DIGITAL MARKETING SERVICES
SENIOR B2B DIGITAL MARKETING CONSULTING, STRATEGY, AND EXECUTION
Senior B2B digital marketing consulting, strategy and execution services customized to drive your digital marketing strategy, establish best practices in execution, and deliver results.
Our digital marketing services are well-suited to businesses who lack internal senior digital marketing strategy and expertise, but don't have the budget or structure to bring it in-house.
Additionally, Alter Digital Marketing provides white label services for digital marketing agencies to augment the existing team to help manage heavy workloads and add senior level capabilities, short or long-term.
We also provide a bundled white label strategy service, executed fully by Alter Digital Marketing, that can be leveraged by agencies to augment their existing services offerings.
DISCOVERY & STRATEGY
During the discovery and strategy phase, we would explore and document:
• Challenges & opportunities
• Current market status
• Options available to prospects
• Target markets and buyer personas including economic buyers and influencers
• Prospect triggers/priorities, barriers to purchase, and criteria to purchase
• Messaging/content needed at each buyer stage (awareness, consideration, decision)
• Organic search research and analysis to determine ideal keywords and content to drive lead generation
• Content research to identify gaps in the market that correspond to buyers’ content needs
Deliverables:
• Central value proposition & buyer persona report
• Organic search and content gap report
design a roadmap
Next, we would lay out the roadmap to have a clear path forward on execution to achieve lead generation:
• Website audit to examine opportunities to layer in findings of discovery and strategy
• Build content map for existing website including direction on goals, SEO, and content
• Develop a detailed 6-month content calendar to provide research and outlines for blog posts
• Identify quick wins and long-term digital marketing tactics and provide direction on execution
Deliverables:
• Digital marketing observations and lead generation recommendations report
• Website content map
• Blog content and conversion tool calendar
• Additional scope and budget considerations which fall outside of this program, based on the roadmap and recommendations
execute & radiate
The Alter Digital Marketing team leads the execution of the confirmed strategy and plan over the execution phase with the following overarching components:
• Apply new messaging, content, and conversion strategy to the current website
• Regular digital marketing strategy, recommendations, and activity to support lead generation and nurturing
Deliverables are customized to the client’s needs:
• Enhance current website with organic search strategy via SEO tool.
• Set up and/or adjust Google Analytics on existing site including appropriate lead tracking and dashboard reporting.
• Develop conversion tools which includes building outline, providing direction on writing, editing, and creative development/design. Client needs to supply copy for conversions tools based on the content outline.
• Set up new landing pages for conversion tools with download forms, tracking, and establishing process/automation for email list inclusion.
• Set up email marketing tool. Add email lists in compliance with CASL. Create template in-line with branding. Add subscribe functionality to website.
• Review all social media properties and update with new messaging and branding.
• Adjust website navigation and pathing that can be executed in WordPress without the support of a developer in order to implement the new conversion strategy.
• Work with client to develop pages of content based on new messaging and apply to the existing website.
• Manage client’s existing developer to assist with technical execution.
• Work with client to develop blog posts which includes building outline, providing direction on writing, editing, publishing, SEO, and scheduling.
• Research and republish curated blog posts including working with client on introduction, SEO, publishing, and scheduling.
• Work with client to develop conversion tool launch announcements which includes writing, editing, publishing, and scheduling.
• Continued development of blog content calendar.
• Develop and execute email campaign strategy. Recommendations around marketing automation and sales process. Deploy email campaigns.
• Deploying blog posts via social media.
• Bi-weekly status meetings to keep project deliverables on track.
capture potential
In order to optimize the digital marketing program, continued dedication is applied to ensure that marketing qualified leads (MQLs) and existing customers are provided with the marketing messaging needed to lead them to the decision stage in the buying process.
Deliverables are customized to the client’s needs:
• Monthly reporting and recommendations in the execution phase with recommendations to enhance the digital marketing program.
• Monthly reporting and recommendations meetings.
• Design and set up drip email campaigns to engage MQLs and existing clients.
• Work with client on MQL lead scoring to provide insight for future marketing tactics.
• Recommendations and scoping of paid advertising opportunities.
• Work with client on integrating digital marketing efforts into offline marketing tactics and the sales process.
